Led Stainless Wrist Watch
Being interested in a product is one thing, but having a desire to buy a product and the conviction to go ahead with the purchase is completely different.
This is the job of your body copy; to create the desire and conviction for your reader to purchase. Whatever your product is, your body copy must make the reader feel as though they not only want the product, but that they need it.
The length of body copy is a much debated subject. Should it be long and drawn-out or short and straight to the point?
The truth is . . . it depends.
It depends on your product. It depends on your reader.
If you’re selling a technically intricate product, for instance a Patek Philippe wrist watch, then the body copy will naturally be lengthier given the extra benefits and features that you must talk about. If you’re selling a pencil, on the other hand, your copy will be considerably shorter.
Similarly, if you are selling to a ‘time-poor’ market, such as executives or young professionals, your copy needs to be short and straight to the point. Any longer and they will not have the time (nor, I suspect, the patience) to read your copy.
If you are selling to pensioners however, you have a little more freedom to give a further detailed account of your product and its benefits.
Generally, long sales copy outperforms short sales copy BUT only if it is long, interesting copy not long, boring copy. If you find yourself repeating points that represent little or no benefit you will lose the reader’s interest and not make the sale.
Now you have an idea of how long your copy should ideally be you can begin writing the body of your sales piece.
To work on building your reader’s desire you need to bring your copy to life whilst remaining focused on benefits throughout your writing.
Invite the reader to play the lead role in a story all about themselves and their wonderful life with your product. Pack your copy generously with the ‘power’ words mentioned earlier for even more emotional kick.
Use teasers at paragraph ends to keep the reader thirsty for more. If you need to break your copy with testimonial boxes or other graphics, do it mid-sentence. Play on the human need for completion to keep your reader hooked.
Keep your copy personal as if you were talking to the reader in person. In fact, this can often be a good way to see how your copy reads. Imagine that you are telling your reader what you are telling them, face-to-face.
This stops the urge for you to produce showy, complex copy.
Would you say . . .
“The most superior quality stainless steel food excavation and incising facilitation set in the world”
. . . to promote a high-quality cutlery set? I think not.
Okay, so that example was a bit of an exaggeration, but you get the idea. Keep it simple.
To keep your copy even simpler and more digestible for your reader, use plenty of sub-headings to break things up a little and highlight the major benefits of your product.
By now you should have covered most of the benefits that your product has to offer. You have the reader on the brink of purchase. But you can’t stop here.
You must now convince your reader and help them to overcome their reluctance to buy. This is the “C” in the AIDCA formula.
It’s not that they do not want to buy your product, they do. People just exercise a degree of natural caution when making their purchase decisions.
Your job now is to convince the reader that the risks of not buying your product far exceed the risks of buying your product.
A great way of doing this is to induce ‘envy’ in your reader, one of the 7 deadly sins that we mentioned earlier.
Use testimonials to show the reader how other people have benefited from buying your product. Make them feel as though they are the only person in the world not benefiting from using your product.
Other useful tools that you can use to convince your reader include:
• A free sample or trial • Statistics • Money-back guarantees • Third party endorsements • Press coverage • Online security certification (MacAfee site advisor, SSL certification etc.)
Free samples and free trials are particularly effective. Think back to when you bought your car. Would you have made the purchase if you couldn’t first take the vehicle for a test drive? The chances are, you wouldn’t.
Not only would it arouse your suspicion, given the commonality of test-drives, that you are refused one. But given the size of the expense for such a good, you would want re-assurance that what you are about to buy delivers exactly what it promises.
Now you should be ready to push your reader towards making the purchase.
For more help and advice on how to write effective sales copy, get in touch.
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New Led Black Round Dial Stainless Steel Wrist Watch $0.99 |
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1960′S STYLE 29 BLUE/RED LED MENS WRIST WATCH STAINLESS $0.02 |
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White Led Stainless Steel Men’s Wrist Watch + Gift Box $1.49 |
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Led Round Hollow Dial Stainless Men Women Wrist Watch $14.58 |
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White Led Round Dial Stainless Steel Men’s Wrist Watch $14.58 |
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Red Led Stainless Steel Mens Wrist Watch +Free Gift Box $1.49 |
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New Led Black Round Dial Stainless Steel Wrist Watch $0.99 |
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New Special Stainless Steel White Led Men’s Wrist Watch $1.49 |
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White Led Round Dial Stainless Steel Men’s Wrist Watch $1.49 |
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Red Led Round Dial Stainless Steel Mens Wrist Watch New $1.49 |
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New Special Stainless Steel White Led Men’s Wrist Watch $1.49 |
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White Led Round Dial Stainless Steel Men’s Wrist Watch $1.49 |
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Led Round Hollow Dial Stainless Men Women Wrist Watch $14.58 |
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White Led Round Dial Stainless Steel Men’s Wrist Watch $1.49 |
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White Led Stainless Steel Men’s Wrist Watch + Gift Box $1.49 |
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White Led Stainless Steel Men’s Wrist Watch + Gift Box $1.49 |
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White Led Stainless Steel Men’s Wrist Watch + Gift Box $1.49 |
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Red Led Round Dial Stainless Steel Mens Wrist Watch New $1.49 |
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Led Round Hollow Dial Stainless Men Women Wrist Watch $14.58 |
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White Led Round Dial Stainless Steel Men’s Wrist Watch $1.49 |
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Red Led Stainless Steel Mens Wrist Watch +Free Gift Box $1.49 |
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New Special Stainless Steel Red Led Mens Wrist Watch $1.49 |
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New Special Stainless Steel White Led Men’s Wrist Watch $1.49 |
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New Special Stainless Steel Red Led Mens Wrist Watch $1.49 |
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1960′S STYLE 29 BLUE/RED LED MENS WRIST WATCH STAINLESS $0.02 |
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Stainless Steel Flash Red Led Sporty Style Wrist Watch $0.90 |
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Led Round Hollow Dial Stainless Men Women Wrist Watch $14.58 |
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Cool Shape Red Led Stainless Case Digital Wrist Watch $10.02 |
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Round Dial Red Leds Stainless unique Men’s Wrist Watch $13.66 |
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Led Round Hollow Dial Stainless Men Women Wrist Watch $14.58 |
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1960′S STYLE 29 BLUE/RED LED MENS WRIST WATCH STAINLESS $0.02 |
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Red Led Round Dial Stainless Steel Men’s Wrist Watch US $0.01 |
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New Led Black Round Dial Stainless Steel Wrist Watch $0.99 |
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1960′S STYLE 29 BLUE/RED LED MENS WRIST WATCH STAINLESS $0.02 |
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New Special Stainless Steel White Led Men’s Wrist Watch $1.49 |
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New Special Stainless Steel White Led Men’s Wrist Watch $1.49 |
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White Led Round Dial Stainless Steel Men’s Wrist Watch $14.58 |
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Led Round Hollow Dial Stainless Men Women Wrist Watch $14.58 |
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New Led Black Round Dial Stainless Steel Wrist Watch $0.99 |
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Led Round Hollow Dial Stainless Men Women Wrist Watch $14.58 |
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White Led Stainless Steel Men’s Wrist Watch + Gift Box $1.49 |
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White Led Round Dial Stainless Steel Men’s Wrist Watch $1.49 |
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White Led Stainless Steel Men’s Wrist Watch + Gift Box $1.49 |
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White Led Round Dial Stainless Steel Men’s Wrist Watch $1.49 |
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Led Round Hollow Dial Stainless Men Women Wrist Watch $14.58 |
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1960′S STYLE 29 BLUE/RED LED MENS WRIST WATCH STAINLESS $0.02 |
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Stainless Steel Flash Red Led Sporty Style Wrist Watch $0.90 |
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Round Dial Red Leds Stainless unique Men’s Wrist Watch $13.66 |
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Led Round Hollow Dial Stainless Men Women Wrist Watch $14.58 |
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Mens Wrist Watches – 18k Gold and Stainless Steel Charles-Hubert Paris Wrist Watch White Dial 39mm $1729 Mens Wrist Watches – 18k Gold and Stainless Steel Charles-Hubert Paris Wrist Watch White Dial 39mm This Unisex 18k Gold and Stainless Steel Wrist Watch from Charles-Hubert Paris features a white dial with 18k gold hands and markings, three chronograph subdials, is water resistant up to 3 atm, screw down crown, date display, sapphire glass stainless steel casing and watch band. Affordable fine mens wrist watches from Charles-Hubert Paris. |
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Ladies Burgundy Stainless Steel Fashion Wrist Watch $27.99 This eye catching and unique burgundy wrist watch is perfect for both night and day. The case is made with stainless steel. This design provides a comfortable, modern fit. This stunning Versales watch is going to be ideal for any woman who likes to stand out from the crowd. features a Japan Quartz movement. Please refer to the Features below to get the accurate information of the item. Exclusively from VistaBella.com! |
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Men Charmex Stainless Steel Wrist Watch $1059.99 This is a beautiful new Men Charmex Stainless Steel Wrist Watch. It is a great gift for yourself or a loved one and makes the perfect addition to any jewelry collection. Brand-Charmex. Band Material-Stainless Steel. Case Diameter-41.00. Dial Color-White. Dial Color-Analog. Fastener-Deployment Clasp. Movement-Quartz. Powered-Battery. Band Length(inches)-6. |
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Men Invicta Stainless Steel Wrist Watch $359.99 This is a beautiful new Men Invicta Stainless Steel Wrist Watch. It is a great gift for yourself or a loved one and makes the perfect addition to any jewelry collection. Brand-Invicta. Band Material-Stainless Steel. Case Diameter-41.00. Dial Color-Black. Dial Color-Analog. Fastener-Deployment Clasp. Movement-Quartz. Powered-Battery. Band Length(inches)-5.8. |
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Men Swiss Military Stainless Steel Wrist Watch $924.99 This is a beautiful new Men Swiss Military Stainless Steel Wrist Watch. It is a great gift for yourself or a loved one and makes the perfect addition to any jewelry collection. Brand-Swiss Military. Band Material-Stainless Steel. Case Diameter-41.50. Dial Color-White. Dial Color-Analog. Fastener-Deployment Clasp. Movement-Quartz. Powered-Battery. Band Length(inches)-6. |
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Women Invicta Stainless Steel Wrist Watch $214.99 This is a beautiful new Women Invicta Stainless Steel Wrist Watch. It is a great gift for yourself or a loved one and makes the perfect addition to any jewelry collection. Brand-Invicta. Band Material-Stainless Steel. Case Diameter-23.00. Dial Color-Blue. Dial Color-Analog. Fastener-Deployment Clasp. Movement-Quartz. Powered-Battery. Band Length(inches)-5.8. |
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Charles Hubert Mens Wrist Watches – 18k Gold and Stainless Steel Charles-Hubert Paris Wrist Watch Black Dial 39 mm $1543 Charles Hubert Mens Wrist Watches – 18k Gold and Stainless Steel Charles-Hubert Paris Wrist Watch Black Dial 39 mm Charles Hubert Unisex 18k Gold and Stainless Steel watch features a black dial with 18k gold hands and markings, three chronograph subdials, is water resistant up to 3 atm, screw down crown, date display, sapphire glass stainless steel casing and watch band. Affordable fine mens wrist watches from Charles-Hubert Paris. |
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Ladies Green Square Stainless Steel Fashion Wrist Watch $27.99 Sleek and elegant, this ladies green wrist watch from Versales features a Japan Quartz movement. The case is made with stainless steel. This design provides a comfortable, modern fit. Please refer to the Features below to get the accurate information of the item. Exclusively from VistaBella.com! |
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Esatora Women’s Fashion Wrist Watch with Silver Dial and Stainless-Steel Strap $216 Wear your watch in style. This watch with a silver dial comes with a hidden bi-fold push button buckle and stainless steel bracelet. This watch comes with a 3 Year Limited Warranty. |
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Ladies Black Square Stainless Steel Fashion Wrist Watch $27.99 This eye catching and unique black wrist watch is perfect for both night and day. The case is made with stainless steel. This design provides a comfortable, modern fit. This stunning Versales watch is going to be ideal for any woman who likes to stand out from the crowd. features a Japan Quartz movement. Please refer to the Features below to get the accurate information of the item. Exclusively from VistaBella.com! |
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Men Charmex Stainless Steel Cubic Zirconia Wrist Watch $709.99 This is a beautiful new Men Charmex Stainless Steel Cubic Zirconia Wrist Watch. It is a great gift for yourself or a loved one and makes the perfect addition to any jewelry collection. Brand-Charmex. Band Material-Stainless Steel. Case Diameter-28.00. Dial Color-White. Gemstone-Synthetic Cubic Zirconia. Dial Color-Analog. Fastener-Deployment Clasp. Movement-Quartz. Powered-Battery. Band Length(inches)-6. |
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Esatora Women’s Formal Wrist Watch with White Dial and Stainless-Steel Strap $216 Wear your watch in style. This watch with a white dial comes with a 24 00 mm 8 50 mm case size, solid stainless steel gold plated coin edge style, stationary bezel and sapphire bubble date magnifier flat profile crystal. This watch comes with a 3 Year Limited Warranty. |
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Esatora Women’s Contemporary Wrist Watch with Black Dial and Stainless-Steel Strap $264 Wear your watch in style. This watch with a black dial is the perfect gift for that special someone. This watch comes with a 3 Year Limited Warranty. |
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Esatora Women’s Contemporary Wrist Watch with White Dial and Stainless-Steel Strap $228 Wear your watch in style. This watch with a white dial is the perfect gift for that special someone. This watch comes with a 3 Year Limited Warranty. |
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Esatora Men’s Classic Wrist Watch with Black Dial and Stainless-Steel Strap $396 Wear your watch in style. This watch with a black dial comes with a hidden bi-fold push button buckle. This watch comes with a 3 Year Limited Warranty. |
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Esatora Women’s Sport Wrist Watch with White Dial and Stainless-Steel Strap $240 Wear your watch in style. This watch with a white dial comes and diver security buckle is the perfect gift for that special someone. This watch comes with a 3 Year Limited Warranty. |
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Esatora Men’s Casual Chronograph Wrist Watch with Stainless-Steel Strap $372 Wear your watch in style. This watch comes with non-glare genuine sapphire glass, hidden bi-fold push button buckle and Swiss Chronograph. This watch comes with a 3 Year Limited Warranty. |
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Led Watch G-1032whi The Forecaster Mens Watch $99 Stainless steel case White leather strap 14 bright LED display |
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Esatora Women’s Classic Wrist Watch with White Dial and Stainless-Steel Strap $360 Wear your watch in style. This watch with a white dial comes with a 25 00 mm 05 00 mm case size, butterfly style with center opening and spring release clasps, white color roman applied numerals dial and poire style black filled hands. This watch comes with a 3 Year Limited Warranty. |
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Esatora Women’s Classic Wrist Watch with Black Dial and Stainless-Steel Strap $360 Wear your watch in style. This watch with a black dial comes with a 25 00 mm 05 00 mm case size, butterfly style with center opening and spring release clasps, black color roman applied numerals dial and gilt color hands. This watch comes with a 3 Year Limited Warranty. |
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Mesh Cord Wrist Watch White & Black Bands $45.99 4 New Nylon Cord Watch Bands & Safety Chains. This is a new set of 4 ladies black nylon cord watch bands. Each has rhodium plated stainless steel buckles and safety chains and come in a box. Each measures approximately 6 1/2 long closed and about 8 1/4 open. |
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Men’s Casual Black Leather PU Big Quartz Wrist Watch $17.99 Sleek and elegant, this men’s wrist watch from Versales features a Japan Quartz movement. The case is made with stainless steel. This design provides a comfortable, modern fit. Please refer to the Features below to get the accurate information of the item. Exclusively from VistaBella.com! |
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Ladies Classic Casual Leather PU Gold Tone Wrist Watch $11.99 Sleek and elegant, this ladies yellow & black wrist watch from Versales features a Japan Quartz movement. The case is made with stainless steel. This design provides a comfortable, modern fit. Please refer to the Features below to get the accurate information of the item. Exclusively from VistaBella.com! |
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Men’s Big Biker Skull Shiny Silver Red Tone Wrist Watch $42.99 Sleek and elegant, this silver & red wrist watch from Versales features a Japan Quartz movement. The case is made with stainless steel. This design provides a comfortable, modern fit. Please refer to the Features below to get the accurate information of the item. Exclusively from VistaBella.com! |
